About
About Velisi
Velisi is a revenue intelligence and sales performance ecosystem for B2B teams selling high-ticket, consultative deals.
We work on the human side of sales. Not the pipeline, not the forecast, not the after-action review. The conversation itself, while the outcome can still change.
The problem we work on
Sales organizations measure almost everything. Pipeline, activity, forecast accuracy, what happened after the call. What none of it tells you is why a specific rep lost control of a specific conversation eleven minutes in.
That gap is where deals are decided and where nobody is looking. A rep who believes they are bad at closing is often bad at qualifying. A manager who thinks the team needs more pipeline often has plenty of pipeline and a second call that keeps dying. Everyone optimizes the layer they can see.
200 opportunities at a 22% close rate is 44 deals. At 28% it is 56. Twelve more deals from the same pipeline, no additional leads. That is the economics we work in.
What we make
Velisi Core. Coaching before, during and after the call. Built on the WIW Layer (Why It Works): signal, why it matters, next move, better instinct. It explains why a move fits the situation rather than handing over a script, so the behavior improves instead of the sentence. Currently recruiting Founding Member Teams.
CalcuCloser. A sales performance and commission tracker owned by the rep rather than the company. Close rate, average deal size, show rate, time to close, commissions and goal attainment in one place. Available now at $19 per month for individuals and $15 per seat per month for teams, tax included.
Sales Performance Sprint. A diagnostic and coaching engagement for companies with established sales teams selling high-ticket offers. Three deep sessions, and Sprint clients keep CalcuCloser for the length of the engagement, included.
Who it is for
B2B teams selling considered, high-ticket deals where human judgment decides the outcome and a few points of conversion carry real money. Closers, account executives, setters, and the managers who coach them.
If your deals close on price and a configurator, we are not the right fit. If they close because someone handled a room well, we are.
What we believe
Coaching without measurement is opinion, and opinion does not survive a skeptical rep.
You cannot improve a number you don't know.
AI that talks during calls will commoditize. What will not is knowing which interventions actually change outcomes, for a particular seller, in a particular situation. That is the work.
We do not build software that sells for anyone. The rep stays central. Velisi makes the person better rather than replacing the moment they are in.
Who is behind it
Velisi was founded by Anna Sivén, who spent fifteen years in high-ticket sales across Finnish and US markets and has coached more than fifty salespeople. Her own close rate moved from 32% to 41% over a year of measuring her performance properly, which is a founder result rather than a promise.
The name comes from the Finnish word veli, brother. It honors Anna's late brother. The longer version of that is on the story page.
Where we are
Velisi is based in Helsinki, Finland, and works with sales teams across Europe and the United States.