THE VELISI SALES PERFORMANCE SPRINT
Find the number costing your team revenue.
Then find out what’s behind it.
Sales performance problems rarely begin with a lack of effort.
Sometimes the close rate slips.
The show-up rate changes.
Deal value stalls.
Opportunities move, but not enough of them convert.
The number tells you where to look.
The Sprint helps you understand what to change.
A focused performance diagnostic and coaching sprint for sales teams. Not another generic sales training programme.
WHEN THE NUMBERS MOVE
You don’t need to coach everything.
You need to find what matters.
When a sales metric moves in the wrong direction, the instinct is often to add more training, more scripts or more activity.
But a number is a signal.
The real question is what is happening behind it.
Is the team getting enough prospects to the meeting?
Are opportunities being qualified correctly?
Are reps losing momentum between meetings?
Are objections exposing a deeper gap?
Is the issue happening before the call, during the conversation or after it?
The Sprint starts with the performance signal and works backwards.
SIGNAL
WHY IT MATTERS
WHAT TO CHANGE
BETTER PERFORMANCE
START WITH THE SIGNAL
One number can open the right conversation.
Depending on the team, we may look at signals including:
But the Sprint is not about staring at a dashboard.
The purpose of the numbers is to identify where attention is worth spending.
- 01Close rate
- 02Show-up rate
- 03Deal value
- 04Conversion between sales stages
- 05Follow-up performance
- 06Time to close
- 07Pipeline movement
- 08Revenue per opportunity
- 09Goal attainment
FOUNDER RESULTS
This method started with my own numbers.
32% → 41%
Close rate
While building the first CalcuCloser prototype, my close rate moved from 32% to 41%.
It did not happen overnight.
It took months of deliberate work: reviewing the sales process, looking at the numbers, reflecting on what was happening and changing the right things one by one.
That is a nine-percentage-point movement in close rate.
On one salesperson, that matters.
Across a sales team, even a meaningful movement in close rate can have a significant impact on revenue.
But the most important lesson was not the number itself.
The number showed me where to look.
That became part of the thinking behind CalcuCloser, the Performance Sprint and ultimately Velisi.
“The number tells you where to look.
Coaching tells you what to change.”
Founder result shown for context. Individual and team results vary depending on sales environment, process, execution and other factors.
THE PERFORMANCE SPRINT METHOD
Diagnose before you prescribe.
01
MEASURE
Identify the performance signal worth investigating.
02
UNDERSTAND
Look behind the metric at the process, conversations and behaviors influencing it.
03
FOCUS
Choose the highest-leverage area for the team to work on.
04
APPLY
Turn the diagnosis into practical changes the team can use in real sales situations.
The objective is not to give your team another binder of sales theory.
It is to leave them knowing what deserves attention, why it matters and what to do differently.
WHAT’S INCLUDED
Short enough to stay focused.
Deep enough to change something.
The exact Sprint is adapted to the team and the performance signal we are investigating.
INITIAL PERFORMANCE DIAGNOSTIC
Review the relevant sales numbers and identify the problem worth investigating.
THREE FOCUSED COACHING SESSIONS
Coaching built around the identified performance gap rather than generic sales training.
SALES PERFORMANCE PLAYBOOK
A practical digital playbook the team can keep and use after the Sprint.
ACTION PLAN
Clear priorities, behaviors and next steps to take forward after the engagement.
CALCUCLOSER ACCESS
Founding Team Sprint participants receive complimentary ongoing access to CalcuCloser under the current Founding Team offer.
BUILT FOR SALES TEAMS
For teams that know there’s more performance on the table.
The Sprint can be particularly useful when:
- performance has plateaued
- close rate is lower than expected
- show-up rate is slipping
- results vary significantly between reps
- the team is active but revenue is not following
- managers know something needs attention but cannot isolate what
- the team has had sales training before but the problem remains
You do not need another training topic.
You need to know which problem is worth solving first.
Managers can see how this connects to day-to-day coaching on the For Managers page, and independent coaches can read the For Coaches page.
THE NUMBERS BEHIND THE COACHING
CalcuCloser makes the invisible visible.
CalcuCloser gives reps and teams a clearer view of the numbers behind sales performance.
Close rate.
Show-up rate.
Deal value.
Revenue.
Goal attainment.
The value of every call.
It does not tell a salesperson who to become.
It gives them a clearer signal of where to look.
This is why CalcuCloser and the Performance Sprint belong together.
One helps expose the performance signal.
The other helps turn that signal into action.
YOUR SPRINT COACH
Built from the sales floor.
Not the theory shelf.
I’m Anna Sivén, founder of Velisi.
I’ve spent more than 15 years in sales and sales coaching, working inside the reality sales teams actually operate in: targets, conversations, pressure, objections, follow-up and numbers that eventually have to turn into revenue.
The Performance Sprint grew from the same question that eventually led me to build Velisi:
What if we could identify the moment that needs coaching instead of coaching everything?
That is what we work on together.
More about how Velisi began is on the Story page, and Founding Team terms are on the Pricing page.
SALES PERFORMANCE SPRINT FAQ
Questions about the Velisi Sales Performance Sprint
What is the Velisi Sales Performance Sprint?
The Velisi Sales Performance Sprint is a focused sales performance diagnostic and coaching engagement. It starts with a performance signal in your numbers, looks at what is happening behind that signal and turns the finding into focused coaching and a practical action plan.
Who is the Sales Performance Sprint for?
It is built for sales teams that know there is more performance available. It can be particularly useful when performance has plateaued, close rate is lower than expected, show-up rate is slipping, results vary significantly between reps, or managers know something needs attention but cannot isolate what.
How long does the Sales Performance Sprint take?
The Sprint is intentionally short. It is built around an initial performance diagnostic and three focused coaching sessions, and the exact schedule is adapted to the team and the performance signal being investigated.
How many coaching sessions are included?
Three focused coaching sessions are included, built around the identified performance gap rather than generic sales training.
What happens during a sales performance diagnostic?
We review the relevant sales numbers together and identify the problem worth investigating. The purpose is to find where attention is worth spending, not to review a dashboard for its own sake.
What sales metrics can the Sprint focus on?
Depending on the team, signals may include close rate, show-up rate, deal value, conversion between sales stages, follow-up performance, time to close, pipeline movement, revenue per opportunity and goal attainment.
Can the Sprint help improve close rate?
Close rate is one of the signals the Sprint can start from. The Sprint looks behind the close rate at the process, conversations and behaviors influencing it, then focuses coaching on the highest-leverage area. Results vary depending on sales environment, process and execution.
Can the Sprint help improve sales show-up rate?
Yes, show-up rate is one of the signals the Sprint can investigate, including what happens before the meeting, how it is booked and how momentum is held between contact and conversation.
Is the Performance Sprint sales training or sales coaching?
It is coaching. The Sprint is not a curriculum of sales theory. It diagnoses a specific performance gap and coaches the behavior behind it.
How is the Performance Sprint different from traditional sales training?
Traditional training usually adds more content, scripts or activity. The Sprint starts with a performance signal and works backwards to understand what is happening behind it, so the team works on the problem worth solving first.
How does CalcuCloser work with the Performance Sprint?
CalcuCloser makes sales performance visible: close rate, show-up rate, deal value, revenue, goal attainment and the value of every call. The Sprint takes that signal and turns it into diagnosis, coaching and action.
Is CalcuCloser included with the Sprint?
Founding Team Sprint participants receive complimentary ongoing access to CalcuCloser under the current Founding Team offer.
Can the Sprint work alongside our existing sales manager or coach?
Yes. The Sprint is designed to support the people already coaching the team by helping identify what deserves attention and why it matters.
Does the Sprint replace our sales manager?
No. The Sprint does not replace the manager. It gives the manager and the team a clearer view of the performance gap and practical next steps to work on together.
What size sales teams is the Sprint designed for?
The Sprint is designed for sales teams rather than a single individual, and it is adapted to the team and the performance signal we are investigating.
Can the Sprint focus on one specific sales problem?
Yes. Focus is the point. One of the four stages is choosing the highest-leverage area for the team to work on rather than coaching everything at once.
What does the team receive after the Sprint?
The team receives a practical digital Sales Performance Playbook they keep and use afterwards, plus an action plan with clear priorities, behaviors and next steps.
Is the Performance Sprint available remotely?
Yes. The Sprint is run remotely, in the same environment remote sales teams already work in.
How do we apply for a Velisi Performance Sprint?
The Sprint is currently opening to selected teams as part of the Founding Team phase. You can apply for a Performance Sprint or book a call with Anna to discuss the performance signal you want to investigate.
What happens after the Performance Sprint?
The team continues with the action plan and the playbook, and can keep measuring the same signals in CalcuCloser to see what changes over time.
FOUNDING TEAM ACCESS
Find the gap.
Work on what’s behind it.
See what changes.
We’re currently opening the Velisi Sales Performance Sprint to selected teams as part of the Founding Team phase.